What We Do
SinoWave is the largest independent women-founded cross-cultural marketing agency in Europe, headquartered in London.
With a dynamic and multicultural team, we are dedicated to helping businesses thrive in global markets. With over a decade of experience and a proven track record, we specialise in two key areas:
01/
Helping Brands Go Global
Leveraging deep expertise in the UK, European, and North American markets, we guide brands through every step of international expansion. From strategic market entry plans to bespoke marketing campaigns, we ensure your brand connects authentically with target audiences, driving growth and lasting impact.
02/
Connecting Western Brands with Chinese Audiences
We empower Western businesses to effectively engage the overseas Chinese community and mainland Chinese markets. Through data-driven insights and culturally attuned strategies, we unlock the potential of this diverse and lucrative demographic, enabling brands to build trust and achieve measurable success. Our services include website development, SEO, social media management, influencer and celebrity partnerships, paid advertising, PR, and event planning. With over a decade of proven success, we craft customised solutions that enhance brand visibility, foster meaningful connections, and drive measurable business growth.
Our Mission
At SinoWave, we bridge cultural and market gaps, empowering businesses to captivate their audiences, cultivate strong relationships, and achieve sustainable global success. With SinoWave, you don’t just expand your business—you redefine your possibilities.
Choosing SinoWave as your strategic marketing partner means investing in a team dedicated to understanding your unique needs and delivering exceptional results. Let us help you unlock the vast cross border potential of the UK and China markets, elevate your brand presence, attract a myriad of new customers, and propel your business to new heights. Your satisfaction is our driving force. We listen, adapt, and deliver. Connect with us today to embark on your journey to success.
Meet Our Management Team
Founder and Managing Director
With 9 years of experience in UK & China marketing, Min is a standout figure in the field. Beginning her career in the UK, she led impactful campaigns for prestigious clients such as Fortnum & Mason, Manchester United Football Club, Anya Hindmarch, and the British Academy Film Awards, earning recognition for exceptional results.
Transitioning to brand leadership, Min served as Marketing Director, where she crafted strategies that achieved unprecedented success in acquiring Chinese clients. With a strong marketing academic background from Hunan University and an MSc from the University of Manchester, she applies theory to practice for effective marketing solutions.
As co-founder of SinoWave with Clarissa, Min is dedicated to transforming UK and China cross-border marketing, empowering UK brands to connect with more Chinese audiences in both regions.
Min Xie
Co-Founder and Partnerships Director
Clarissa is an expert in devising tailored promotional strategies for different markets and demographics, helping clients stand out in competitive markets. With over a decade of experience building partnerships across sectors like luxury, real estate, retail, and dining, she excels in both online and offline marketing channels. Her expertise spans affiliate marketing, data analysis, and witnessing the shift from traditional to digital marketing.
Previously the Head of Sales at a leading UK Chinese publisher, Clarissa holds an MSc in Marketing Analytics and a certificate in Data Analysis for Management at LSE.
Alongside Min, she founded SinoWave to promote brand internationalization through effective marketing strategies, keeping pace with evolving trends.
Clarissa Yao
Senior Business Advisor
A successful banker turned conservationist & philanthropist. With over 30 years of international business experience across Europe, the Middle East, and Africa, Stuart has also spent more than two decades engaging with Chinese government entities and businesses.
Stuart was the Global Head of Structured Transactions Group at Deutsche Bank. He founded Conservation Finance International, an innovative firm leverages his extensive financial acumen to address environmental issues. He subsequently established the global charitable foundation, Save China's Tigers. This pioneering initiative, in partnership with China, aims to rescue the critically endangered South China Tigers from extinction in the wild.
Stuart Bray
Making Waves, Driving Success
Making Waves, Driving Success
Surf the Global Market with SinoWave
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