Who Are We

SinoWave is a London-based marketing agency specialising in connecting UK businesses with both the UK Chinese market and the mainland Chinese market, enhancing brand visibility, and driving business conversions.

With a decade of experience in Chinese social media management and a successful track record of cross-industry campaigns, we provide tailored solutions to help clients succeed in the global business arena.

Our omni-channel full marketing services include website development, search engine optimisation (SEO), social media management, influencer collaborations, celebrity endorsements, paid ads, and event planning. We excel at understanding target markets and delivering customized strategic plans that yield tangible results.

Our mission is straightforward: to help you engage effectively with your targeted audiences, foster enduring relationships, and achieve significant business growth by reaching a wider pool of potential customers. 

Choosing SinoWave as your strategic marketing partner means investing in a team dedicated to understanding your unique needs and delivering exceptional results. Let us help you unlock the vast cross border potential of the UK and China markets, elevate your brand presence, attract a myriad of new customers, and propel your business to new heights. Your satisfaction is our driving force. We listen, adapt, and deliver. Connect with us today to embark on your journey to success.

WHY US?

Founder and Managing Director

With 9 years of experience in UK & China marketing, Min is a standout figure in the field. Beginning her career in the UK, she led impactful campaigns for prestigious clients such as Fortnum & Mason, Manchester United Football Club, Anya Hindmarch, and the British Academy Film Awards, earning recognition for exceptional results.

Transitioning to brand leadership, Min served as Marketing Director, where she crafted strategies that achieved unprecedented success in acquiring Chinese clients. With a strong marketing academic background from Hunan University and an MSc from the University of Manchester, she applies theory to practice for effective marketing solutions.

As co-founder of SinoWave with Clarissa, Min is dedicated to transforming UK and China cross-border marketing, empowering UK brands to connect with more Chinese audiences in both regions.

Min Xie

Co-Founder and Partnerships Director

Clarissa is an expert in devising tailored promotional strategies for different markets and demographics, helping clients stand out in competitive markets. With over a decade of experience building partnerships across sectors like luxury, real estate, retail, and dining, she excels in both online and offline marketing channels. Her expertise spans affiliate marketing, data analysis, and witnessing the shift from traditional to digital marketing.

Previously the Head of Sales at a leading UK Chinese publisher, Clarissa holds an MSc in Marketing Analytics and a certificate in Data Analysis for Management at LSE.

Alongside Min, she founded SinoWave to promote brand internationalization through effective marketing strategies, keeping pace with evolving trends.

Clarissa Yao

Marketing Executive

Caro, with 4 years of experience working in leading Internet companies such as NetEase and TAL, has a proven track record of accomplishment in a variety of campaigns and initiatives, ranging from product launches to impactful content marketing and branding.

Her passion lies in building and executing marketing strategies that help companies reach their target audiences and achieve their goals.

Caro Wang

Jingwen Wu

Marketing Assistant

Jingwen has a diverse background spanning traditional TV media, 4A agency, and Chinese social media content creation.

Equipped with a comprehensive skill set in strategic planning, content creation, and digital marketing. She aims to contribute to impactful marketing strategies that engage audiences and drive business success.

Marketing Executive

Claire, a marketing expert with 4 years of experience in multinational e-commerce platforms. With a proven track record of successfully crafting highly effective campaigns and adeptly adapting to diverse market conditions.
Her true passion lies in creating initiatives that leave a lasting impact and resonate with global audiences. From creating compelling marketing strategies to optimizing customer engagement, she dedicated to driving tangible results for businesses.

Claire Liu

Stuart Bray

Senior Business Advisor

A successful banker turned conservationist & philanthropist. With over 30 years of international business experience across Europe, the Middle East, and Africa, Stuart has also spent more than two decades engaging with Chinese government entities and businesses.

Stuart was the Global Head of Structured Transactions Group at Deutsche Bank. He founded Conservation Finance International, an innovative firm leverages his extensive financial acumen to address environmental issues. He subsequently established the global charitable foundation, Save China's Tigers. This pioneering initiative, in partnership with China, aims to rescue the critically endangered South China Tigers from extinction in the wild.

Stuart Bray

Tech Consultant

Haixiang has a strong background in management and IT, digitalization, and data science, with experience in team and project management in a broad IT business context. He also has technical delivery capabilities for big data and data science solutions. Haixiang's skills in business development and team management were critical in ensuring solutions met customer needs and launched smoothly.

Haixiang Yuan